Latest Double X post:
Scientists are not famed for their looks or fashion sense. Personally, I love this about science. I work that “get out of performing femininity free!” card for all it’s worth, slouching about in science-themed t-shirts and ratty sneakers as often as I can. But if I want to get in on this next phase of science marketing, apparently I’m going to have to trade the “Evolution Kills” t-shirt for something more befitting a rock star. There’s a movement afoot to sex up science and scientists, and it’s got big advertising dollars behind it.